Way Out West
Luger
Partnership Production Manager
Moa Westerling
moa.westerling@livenation.se
Partnership Manager
Adam Holmstrand
adam.holmstrand@livenation.se
Festival Director
Patrick Fredriksson
patrick@luger.se
Marketing Coordinator
Cajsa Pehrson
cajsa.pehrson@luger.se
Partnership & Festival Production Coordinator
Johan Lennartsson
johan.lennartsson@livenation.se
Skate Garden
mateo.c.bergil@gmail.com
Partners
Spendrups
emil.hellbom@spendrups.se
harald.steinbach@spendrups.se
daniel.eliasson@spendrups.se
elias.krantz@spendrups.se
BAT
jonas_willman@bat.com
linus_larsson1@bat.com
VISA
normanr@visa.com
srabillo@visa.com
Pepsi
martina.lorenzon@carlsberg.se
victor.eckerbom@carlsberg.se
SJ
mazdak.mozakka@sj.se
claes.lindholtz@sj.se
Zalando
sally.lundqvist@zalando.de
linda.conway@zalando.de
Supporter
AXE
johanna.virsiheimo@unilever.com
Got2B
linnea.nordmark@henkel.com
Kicks
helena.bukowski@kicks.se
charlotte.larsson@kicks.se
jacqueline.walker.larsson@kicks.se
OLW
sofia.johard@orkla.se
jonathan.juwono@orkla.se
Picadeli
towe.ottosson@picadeli.se
frida.bresander@picadeli.se
YSL MUP
johanna.tyrvainen@loreal.com
Vendor
Red Bull
elin.ruland@redbull.com
fredrik.lissheim@redbull.com
niklas.larsson@redbull.com
Naturskyddsföreningen
karin.linder@naturskyddsforeningen.se
caroline.goetze@naturskyddsforeningen.se
Greentopia
louise@livegreen.se
Note! When developing concepts for activations and campaigns, Luger must be involved and approve them. Please schedule a meeting with us for approval before starting production.
Deadlines
Wednesday, 16 April
All ticket orders must be submitted by this date. Ticket orders can be placed between March 3 and April 16. Tickets will be sent out at the latest the week before Midsummer (week 24).
Wednesday, April 23
Materials, copy, and desired publication dates for social media/newsletter/app must be uploaded to your shared Box folder. For materials submitted after April 23, we cannot guarantee inclusion in our established social media schedule. For questions, please contact Cajsa.
Wednesday, April 30
The final presentation of the physical activation must be approved by Moa and Adam by this date. Schedule a meeting accordingly. Concept approval required before production begins.
Wednesday, May 7
- Production orders must be completed by this date.
- The deadline for submitting screen material for stage screens or portable screens on-site. Technical specifications can be found in "screen specs".
Wednesday, June 4
The number of accreditations and requested meals must be reported.
Monday, July 29
All staff must be registered in the accreditation system Eventgo by this date.
Contact: moa.westerling@livenation.se
Activation guidelines and the production price list can be found HERE. Please read through and let us know if you have any questions.
The order form will be added to the folder shortly.
Activation
All activations must comply with Swedish laws and standards, withstand wind speeds of up to 15 m/s, and be fireproof according to DIN4102 B1 standards. A risk analysis and work environment plan are required. Everything must be approved by the Luger.
Don’t forget to bring a fire extinguisher to your activation!
Festival Check-in
Establishment takes place from Monday, August 4th, from 08.00. If possible, we recommend arriving later in the day, as there is extremely heavy traffic in Slottsskogen. Expect queues throughout the entire area.
The establishment time must be reported to Moa.
Upon arrival at the festival area, it is important that you call one of us. No one is allowed to begin the establishment before we have shown you the exact placement.
Note! It is prohibited to cut branches on your own initiative, as this may result in fines. We truly care about the park.
All activations from partners/supporters must be fully completed by 20.00 on Wednesday, August 6. When finished, a responsible person from each partner will review the activation together with the site manager and the production manager from Luger. It is crucial that the activation work is completed on time to allow for any necessary adjustments before the festival begins.
Festival Check-out
Check-out from the festival area begins during the night between Saturday, August 9, and Sunday, August 10 or from early morning on Sunday, August 10. All partner activations must be dismantled and have left the area by Sunday at 21:00 If additional time is required on Monday, please contact Moa for approval.
Production information
Electricity
When ordering electricity, please specify the type(s) of outlets you need (e.g., 3-phase/standard outlet). Be as specific as possiple.
Electricity for your activation will be available from Wednesday, August 6. If you require electricity during the construction phase, please bring your own generator.
Internet
Note: If both a wired connection and Wi-Fi are needed, the cost will be for two internet connections. If you intend to connect your own router/other active equipment, please inform us before the festival. The internet connection will be available from Wednesday, August 6.
Storage/refrigerated/freezer containers
If you require a storage container or a refrigerated/freezer container, the maximum size allowed is 20 feet (regardless of the container type). You can order storage or refrigerated containers from suppliers like Wicab or Wangeskog.
IMPORTANT! All containers must be reported to Moa latest April, 30. Please specify below details in your order form.
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Size
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Type of container
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Date and time for delivery and pick-up
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Contact person on-site
Unregistered containers will not be allowed on site.
You are responsible for ensuring that the container is delivered on a crane truck that can drive into the area and unload the container at the designated spot. We do not have a crane truck on-site for unloading containers.
When ordering a refrigerated/freezer container, please specify in your electricity order how much power is needed for the container. Not sure? Double-check with the supplier!
Waste management setup/teardown
Sustainability is important to us, so please plan to create a setup that can be reused and minimizes waste. If you expect to have waste from the setup/teardown process, please send your requirements to me for a separate discussion regarding waste containers/big bags. You need to estimate the following:
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The amount of waste in cubic meters
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The type of waste (wood, plastic, furniture, etc.)
IMPORTANT! Luger does not provide any waste containers for setup or teardown.
Waste bins during festival days
When ordering waste bins, a 190-liter waste bin (including emptying during the festival days) will be placed next to your activation area no later than Thursday morning, August 7.
Environmental station
The festival's environmental station includes a compactor and waste containers. The environmental station is available for use before and after the opening on festival days (Thursday to Saturday).
Assistance with forklift
Our forklifts can lift up to 1.5 tons. If you have material weighing more than 1.5 tons, you will need to arrange lifting assistance on your own. If you need to order assistance with a forklift, please specify the days required, the number of pallets, and the weight.
Music in activation
If you plan to play music in the activation, it needs to be confirmed by Luger. It is extremely important that everyone playing music respects any requests from the festival to lower the volume. If this is not followed, we will unfortunately have to ask you to turn it off completely.
Other
If you need water and/or fencing with fence cover, please contact Moa for a separate discussion.
Production contact: moa.westerling@livenation.se
Shared Box Folder - Partner Assets 2025
WOW logo, assets and content guidelines for Way Out West 2025 can be found HERE.
The folder also contains general imagery from previous festival years that you can use in your materials (Use of these images must be approved by us). If you need assistance with applying text or adding frames to your images, please contact Way Out West’s marketing team.
Please read through the marketing section of your agreement, where you will find all the information regarding your rights to visibility in Way Out West's channels.
Separate shared box folder
As a partner/supporter, you have also been (or will be) invited to a dedicated Box folder. In the Box folder, you can upload all desired content in the form of links, texts, images, etc., intended for publication in Way Out West's channels. Please refer to the Content Guidelines for detailed suggestions on how to structure your Box folder.
In the folder, you should also specify your preferred publishing dates and times for each piece of content. We will do our best to accommodate these requests.
The deadline for finalizing the desired content and submitting your preferred publishing dates and times is April 23. Please note that if we receive the material after the deadline, we cannot guarantee that all agreed-upon placements will be published as planned.
Influencers
We kindly ask you to send a list of all influencers you will be bringing to the festival. Please send the list to Cajsa.
Approval
All campaigns and communications regarding Way Out West must be reviewed and approved by Luger before publication.
Marketing contact: cajsa.pehrson@luger.se
For those of you who have screen content on site in the agreement, the specifications below apply. The number of seconds will be sent via email shortly.
Stage screens, Flamingo + Azalea
Format: 1620x912px (16:9, .mp4) – no sound!
Digital screens on the festival area, 2 pcs
Format: 512x768px (.mp4) – no sound!
Deadline for uploading the files to your shared Box folder is May, 7.
Accreditation
One responsible person per partner will receive an email with login details to the accreditation page Eventgo, where you will add all staff members. More information will follow closer to the event.
Accreditation Opening Hours
The staff check-in/accreditation booth is located at Way Out West’s goods reception (at the intersection of Magretebergsgatan and Slottsskogspromenaden, opposite the Preem Automat, or Slottsskogspromenaden 2).
Accreditations can be collected during the following times:
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Monday 4/8: 16:00 - 20:00
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Tuesday 5/8: 08:00 - 20:00
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Wednesday 6/8: 08:00 - 21:00
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Thursday 7/8: 08:00 - 22:00
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Friday 8/8: 08:00 - 22:00
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Saturday 9/8: 08:00 - 22:00
Accreditations will be valid and needed at all gates and within the festival area starting from Tuesday, August 5, at 07:00. We highly recommend picking up your accreditation already on Monday, August 4, between 16:00 and 20:00 to avoid queues on Tuesday.
IMPORTANT! Accreditations must be collected in person with valid ID. You cannot collect wristbands for anyone else.
All individuals who are accredited must be working staff. Everyone wearing a work wristband is staff, not a festival attendee. It is important that no one consumes alcohol while in work attire that clearly indicates they are working at the festival. Equally important is for those with a badge around their neck to remove it when they have finished working and are off-duty on the festival grounds.
So, when the work shift is over, you're a festival attendee using the public entrance and public restrooms.
Please pass this information on to all your staff!
Car pass / Car regulations
A link to the car pass will be posted here at the website closer to the festival. The car passes will be collected from the accreditation booth.
The person responsible person for the car pass must be present in Slottsskogen and available by phone during the entire period the vehicle is on the site. The car pass must always be displayed on the dashboard. Make sure the phone number is correct.
Transport to the area is only allowed for loading or unloading what you need inside the area. After this, the vehicle must be driven out immediately. Access is limited, and work vehicles must be able to move freely. Please respect this!
Vehicles on-site
All vehicles arriving at Way Out West's goods reception/Boneyard need to inform the guards of their purpose before being allowed entry. If there are any issues, contact Ella. We prefer that you meet your deliveries and guide them to the correct location.
Note! Cars may only be driven on paved roads inside Slottsskogen. It is forbidden to drive on the grass without first double-checking with me, Adam, or the site managers Johanna, Knigge or Henka. Driving on grass without approval may result in fines.
No unnecessary vehicles are allowed on-site. Trucks and work vehicles are permitted to stay during the day as long as they are actively working and not obstructing traffic flow in the park. Regular cars may, if necessary, enter the site (with an approved car pass and accreditation for the driver), unload what needs to be unloaded, and then leave the site immediately.
We do not provide parking, so all vehicles without a specific purpose other than unloading must leave the area as quickly as possible.
Vehicles may be driven on-site from 08:00 every day until one hour before opening. All vehicles must be off the site by 13:00 on Thursday and 11:00 on Friday and Saturday.
Remember that both the driver and passengers must be accredited to enter the site.
Contact accreditation/car pass/staff meals: ella.hogberg@livenation.se
Rules and regulations
All staff must read through the handbook before entering the festival grounds. It is essential that all rules and regulations are followed. The handbook will be sent to each working staff member via email when as soon as they're accredited.
Opening Hours / Staffing
Opening hours for Way Out West 2025
Thursday: 14:00 - 00:00
Friday: 12:00 – 01:00
Saturday: 12:00 – 01:00
All activations must be staffed from the festival's opening to closing each day, according to the times listed above.
Age limit for staff
The minimum age to work at Way Out West is 18 years.
Medical Services / Security
If you, your staff, or anyone else needs medical attention during the festival week, the medical tent is located at Stage Left of the Flamingo stage (to the right of the stage when viewed from the front). The medical tent is staffed 24/7 throughout the festival week.
If you're far from the medical tent and need to quickly contact medical or security staff, the best and simplest way is to find someone with a radio (security guard, police officer, someone from Luger, etc.). You can always also call us. In case of an emergency, dial 112 immediately.
If you need to contact the police for any reason, follow the same procedure—reach out to one of us or someone else in the Way Out West crew with a radio, and we'll relay the information quickly. There is a staffed police station on the festival grounds throughout the week.
Staff Meals
Staff catering is available for establishment staff and event staff from Monday lunch to Sunday lunch (subject to change). Please specify the number of meals you wish to order in the order form, but the booking is made later via the accreditation system EventGo, which you'll have access to in May/June.
During festival opening hours, you can choose to buy food vouchers for your staff instead. The voucher is valid at most of the festival's food stalls. For ordering food vouchers for festival days, please indicate the quantity in the order document. The food vouchers will be handed over to you on-site during festival week.
More information will come closer to the event regarding staff entrance, staff exit, storage for staff, bag ban, etc.
Other
- We have a drone ban in place, which means no one is allowed to fly drones over the area without our permission. Unauthorized drones will be taken down.
- Please encourage both internally and among your working staff to follow sustainable practices during the festival, such as eating vegetarian meals.
Way Out West's goods reception is located at Slottsskogspromenaden 2, 411 13 Gothenburg. Label all deliveries with "Way Out West", your company name, a responsible person from your company on-site and a phone number.
Delivery of all containers (storage/refrigeration/freezer) must take place on Monday, August 5th.
Delivery of other goods takes place on Monday (5/8) or Tuesday (6/8), and pickup is scheduled for Sunday (11/8) or no later than Monday (12/8).
It is important that you assign someone from your team/agency as the recipient for all deliveries. This person must be on-site to receive the delivery at the scheduled date and time. You cannot list anyone from Luger as the contact person. The same applies to container pickups – the reference person you have provided for pickup must be present to escort the crane truck to the correct location.
For any inquiries, please contact: moa.westerling@livenation.se
We're happy to assist you with booking accommodation in Gothenburg during the festival. More information will be sent via email shortly.
There is the option to order food and drink tickets, for example, to give to staff or customers.
Drink ticket: includes beer, wine, cider, or non-alcoholic beverages.
Price: TBD
Food ticket: is valid for one (1) meal at the festival area (excl. VIP area).
Price: TBD
Orders should be made along with the production order.
Staff can also eat in our crew catering; please see the "staff' tab for more information.
HERE you'll find a ticket form where you can see ticket prices for the different ticket categories and fill in the ticket order.
Due to record-high demand for tickets this year, we need to receive your orders extra early this year to secure availability. The deadline for ticket orders this year is Wednesday, April 16. Fill in the document and send it via email to Ella (ella.hogberg@livenation.se).
If you're unsure about your discount rate – don’t hesitate to reach out to us.
One (1) person from your team will be assigned responsibility for receiving all tickets and handling their distribution. Tickets can easily be forwarded on Ticketmaster using Ticket Transfer. If you're unsure how Ticket Transfer works, you can find more information about it HERE.